The next time your sitting around thinking about subject lines for your email campaign remember to review SubscriberMail's - Seven Dirty Words (PDF) you should never use in your subject line. This list contains phrases like: "Lower your mortgage rate", "Lowest insurance rates", "As seen on Oprah" and numerous single word subject lines.
Quick tips for subject lines:
- Short and descriptive - Explaining what the message contains in less then 30-45 characters
- Eye catching - A sense of urgency for the message
- Use personalization - Build relationships with your consumers
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