Announced today the MAAWG Senders Best Practices Document (Version 2.0 - pfd) has been officially released.

Updates to the documentation include:

• New guidelines for legitimate email avoid being mistaken for image-based junk mail
• List permission and opt-in recommendations have been amended to reflect current best practices
• User-unsubscribe processes have been clarified
• along with a number of other updates to the document

This is a great document to read as a marketer, and should set the bar for your marketing programs.