Just a quick Public Service Announcement, the new rules announced by the FTC for CAN-SPAM changes take effect today.

To recap the changes here are a number of good resources to review can be found here:

• EmailKarma.net: CAN-SPAM Rule Clarification
• The Internet Patrol: New CAN-SPAM Rules Effective This Month Require Single Action Opt-Out, Designated Senders, and More
• Shop.org: CAN-Spam Rules - What They Mean to Retailers
• Internet Law - New Rule Provisions for the U.S. CAN-SPAM Act