The new Email Reputation Registry will enhance these offerings by making the monitoring and compliance process fully transparent to member companies by giving them access to the monitoring data, reports, and alerts for their IP addresses and domains. This transparency should accelerate adoption of email authentication for email marketing and corporate email, as well as improve overall email effectiveness and deliverability by providing critical reputation information.

Find out more about the DMA Email Authentication Help Center and see how Authentication can help your email programs succeed.  This page covers the following topics and areas of interest.

1. Why Authenticate – featuring the DMA guidelines for members and an overview of the advantages
2. Preparation – Checklist to prepare your organizations authentication roll out
3. How To – covering SPF, Sender ID and DKIK implementations
4. General Assistance – Webinar information and expert contacts that can help you get setup
5. Other Resources – Informational listing of Authentication resources.

• Explain where your messages will be coming from; we only send promotional email from this address – newsletter@email.marketer.com and purchase notices from purchases@email.marketer.com
• Explain how your links should look like – http://links.email.marketer.com/URLEncoding… Ensure your using branded links and not a link to your providers link redirect site
• Explain your mailing frequency; We only send you messages on Monday afternoons and after you purchase something on http://shop.marketer.com
• Add a notice on your home page about these kinds of fraud attempts, ensure this notice is linked to on the checkout, shopping chart and privacy pages of the website (basically anywhere you ask for sensitive information).
• Explain what you have done to safe guard your email; We use the latest forms of email authentication and web encryption services to ensure our messages and networks are secure and protect your information
• Provide a resource for questions or an FAQ your subscribers can check and ask questions

Do you have any other ideas; share them with EmailKarma or leave a comment.

Here are some of the reasons why your mail to Hotmail might end up being blocked, bulked or discarded:

• Lack of or failure of SID/SPF records
• IP address reputation
• Content filters (MSFT Smartscreen)
• Brightmail

Here are some suggestions on fixing these issues:

• Fix your authentication records
• Try testing your delivery again; often now you’ll get to the bulk folder which is an upgrade.
• If our still failing this test neutral content and from line from that same IP. That often points you to IP reputation as opposed to content.
• Lastly follow these instructions on how to fix your IP reputation

If this still fails you review your reputation and keep your lists clean.