Insights on email, trust, and deliverability
Two recent CRTC enforcement actions provide another reminder that CASL compliance does not end when someone clicks an unsubscribe link. On October 1, 2026, PH…
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Email senders have access to plenty of information about what happens while email is being delivered. Authentication results tell us whether SPF, DKIM, and DMARC…
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Validity has launched a new tool called Heatwave, focused on synthetic email warm-ups, and it is worth knowing about even if you never touch a…
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Email authentication has evolved from a best practice into a business requirement. Whether you send newsletters, receipts, password resets, or marketing campaigns, your domains should…
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DMARC has become one of the most important email authentication standards in the world. It helps organizations protect their domains from spoofing, phishing, and brand…
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This question has been asked by email marketers for as long as dedicated sending infrastructure has existed. The fundamentals have not changed, but the details…
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Email did not always include guardrails. In the early 2000s, inbox providers needed a practical way to verify where email actually came from. Spoofing was…
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This is a little teaser for an upcoming Podcast episode. Chris and I covered far more than this short checklist, and the full episode will…
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Open rates used to be a dependable measure of engagement. You could tell who opened, when, and even where. Those days are long gone. Today,…
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Gmail is tightening the screws on unauthenticated and non-compliant email starting November 2025.
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